Perspective

The 2018 CMO Survey

How Brands Win In The Digital Economy.

Marketing works. Just differently than it did before. So, it’s crucial for brands to get some key areas very right to thrive in the new world. It’s never been a more exciting or difficult time to be a marketer. We surveyed 1,000 CMOs and senior level executives across ten markets and industry sectors to dig deep into what’s creating turmoil and to uncover the incredible opportunities emerging within our disruptive landscape. From the explosive tech and data boom to uncertainties around media effectiveness, the role of digital and brand will redefine marketing investment and be dictated by the holy grail of consumer attention.

Learn how you can push past the negative marketing headlines and adapt to the advances, complexities, and market shifts to pave the way forward. Hear from those on the front lines of marketing and how Dentsu Aegis Network is collaborating with brands to win in the digital economy.

Click here to download the full "2018 CMO Survey" PDF.