Perspective

The Coming of Generation Z

The First Generation Incapable Of Remembering The World Without Internet.

Representing up to $143 billion in buying power before the age of 22, Generation Z is a demographic that simply cannot be overlooked any longer. Distinctly different than their Millennial counterparts, Gen Z has already been making waves in numerous facets of culture. Check out Carat USA’s insights report on the next generation and how we recommend brands should start engaging with them.

Click here to download the full "The Coming of Generation Z" PDF.