Perspective

The Amazon Ads Playbook

With 300 million active customers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the U.S. Competitive pricing and fast shipping make it an appealing option for easy one-stop shopping.

There’s no question that Amazon will be an integral piece of advertisers’ digital marketing plans for years to come. eMarketer predicts that Amazon U.S. ad revenues in 2018 will total $2.35 billion, marking a 110% increase in just two years. For retailers relatively new to advertising on Amazon, there is a lot of knowledge to gain if they are looking to edge out their competitors.

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

Readers will gain insight into:

• How to optimize product page data to appear on relevant search queries and drive conversions • Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller

• Running display programs through the Amazon Advertising Platform or Amazon Media Group

• The nuances of advertising on Amazon, including both benefits and limitations

Click here to download the full "Amazon Ads Playbook" PDF.